Photography in Britain desperately needs to be promoted in a slicker, visible and artistic way.
In the UK the genre is far more unseen, unloved and under-valued than in more visual-thinking countries.
From the Japanese to the Yanks, the Germans and, of course, the culturally advanced Dutch, most other nations consume, enjoy and understand photography more than us.
When is comes to culture, and possibly this is not confined to just photography in the British Isles, us lot are a bit behind the clock.
Buying prints or buying photography books just isn't on the radar of the vast majority of our citizens.
Whether it's for yourself or for others, the industry needs an initiative which inspires people to buy photography - and does not preach only to itself.
There is an increasing interest in the consumer part of photography, where people are using sites like Snapfish, Pixum and Photobox to print mini-books of family images. This is an area that needs to be exploited, perhaps with online book retailers linking up with these sites so consumers can find photobooks more easily.
On-line publishing sites like Blurb and Lulu are almost unknown to photographically-challenged consumers (that is those who do not actively enjoy photography as art) and the bookshop areas of these sites are fairly appalling.
There are some great photobooks for sale on Blurb and Lulu's website but, quite frankly, it's too much of a challenge to find them.
Selling affordable prints is also something likely to be driven by online technology, though pushing people to the right websites is a mammoth task. I do not know of any major website selling affordable prints of scenes that people would want to own.
And even if there are any, getting the British to change their mentality to a point where they would want to by one is another matter.
What do I do to support photography? Well, apart from printing my own images as cards, cups and placemats in a product-promoting-photography experimental kind of way, I buy photobooks as gifts.
Everyone enjoys looking at photoboooks though few actually own them. But hand them the right book and there is a chance they may one day by another. And another.
I also promote photography through my own books, zines, photography blog and the Love Town video blog. The ultimate aim is to get people excited about photography – but you can’t do that unless you shove a photograph in their faces. Now is the time.
What can you do now?