On a hot Sunday in July (2011) the people of Bamber Bridge, a town best known for the young mum from Dragons' Den who made yoghurt, gathered to mark Preston North End's relegation from the Championship in the 2010-11 season.
This bizarre ritual stretching back several decades sees a small wooden coffin - and sometimes a spooky-looking doll - raised or lowered into/from a pub cellar to mark the rise or demise of either Blackburn Rovers or North End.
Grown men wearing nuns outfits (and other religious garb) lead bikers, dancers and drunks around the town. Thousands turn out to watch. Hardly a tear is shed.
This was the first parade for a decade. It's the same guys dressed up from 10 years ago. The Michael Palin look-a-like has more grey hair this time around.